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SmugMug and SEO – Search Engine Optimization

So you have a SmugMug account and you want to be found on Google and other search engines. Don't spend money on paying someone for search engine customization. There is little they can do except give you advice. Well here is all of the advice you need. Totally free. And straight from the people that built the website. SmugMug themselves.

Below is a copy/paste directly from the their help pages located at help.smugmug.com. If you do not have that bookmarked yet, then what are you waiting for. It is a wealth of resource and knowledge.

Oh and by the way, if I have not mentioned it, try SmugMug out because we said so, and yo support the show. You can try them out for free for 2 weeks to see if you even like them. Use the promo code: PHOTOTIPS to save 20% the entire first year.
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Seeking fame & fortune?

If you dream of seeing your name on page one of Google's search results for Salt Lake City wedding photographySearch Engine Optimization (SEO) can help it come true.

Feeding Google

Salt Lake City wedding photography
SmugMug's NiceName feature lets you place the search words that matter most where they count most: in page titles and URLs.
For example, suppose you create a top-level category named Salt Lake City. Under it, you create a gallery named wedding photography. The URL will be:
www.example.com/Salt-Lake-City/wedding-photography
And the browser's title bar will contain your gallery NiceName.
More ways you can feed Google:
  • Sitemaps, so they'll receive the most recent information about the content on your pages.
  • Easy Customizer's Browser section, or the Page Title area of your Advanced Customization.
  • Image names like wedding-cake.jpg trump IMG2031.jpg.
  • Search Engine Settings. Fill in your Homepage Meta Description and Google will pick up the first 140 characters to display a description of your home page in their search results.
  • You can also fill out the Homepage Meta Keywords box, so search engines can classify your site.
Tip: Want to replace SmugMug's default text when you post to Facebook? Fill in your Homepage Meta Description (found in your Control Panel) and enter a gallery description for your galleries.

Impressing Google

Google is impressed by links to your site from high-credibility sites that are relevant to yours.

Links from your own blog will help (but Twitter and Facebook won't because they have no-follow tags). Links from major figures in your industry will really help.
Google looks closely at the words the linking page uses when they reference you. If you post on photography forums, put a link in your signature to your site with the words Salt Lake City wedding photography.
Google has stopped using meta keywords since they're often overused.
Google isn't impressed with repeating words in your URL or page title.
Google cannot see unlisted and password-protected galleries.
Check your Site-wide SmugIslands settings in the Settings tab of your Control Panel. Make sure both "Hello World" and "Hello Smuggers" are set to "Yes."

Replace that default SmugMug page description

 

Outside SEO experts familiar with SmugMug

Here's a wonderful SmugMug SEO overview from an independent expert. Use the codeSMUGMUGSEO to get their free E-book. And for $39, you can download a PDF loaded with SEO wisdom.


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Handheld Panoramas the Easy Way

Confronted with a nice view they would like to take home, many photographers use a wide angle lens and get a single shot before moving on. More can be done to truly capture the scene.

Taking a landscape photograph, especially at places we rarely go to, usually makes us dream of having such the vista printed and framed hanging on a wall at home. A BIG PHOTOGRAPH! Most people will get a wide angle lens, the widest they can get, and shoot a single shot, horizontally, to get the scene. I’ve told this to people a lot of times and now let me write this down for you: DON’T!


This picture showing the relation between the Monserrate Gardens and Palace, in Portugal, would not be the same if I had done a single shot.

Some years ago I told a student of my workshops who was going on a once-in-a-lifetime trip how to get a big panorama, showing him also how easy it was. He never stopped thanking me for the tip, when I printed the result he placed on the wall of his living room: a mountain range in Switzerland capped with snow, showing the real dimension of the place.

The nearly two meters wide picture was taken on his simple DSLR with the kit zoom lens. When I tell people they can do the same and that I do it all the time, they don’t believe me.


A single frame can only cover so much of a landscape, as this picture taken at 16mm on a full frame EOS 5D Mark III shows.

Doing a panorama with multiple shots is easy, and even more easy nowadays, as lots of digital cameras have a wizard to assist you in stitching the image. But when I tell people they can do it with any camera, by hand, without any special tools, not even a tripod, and that the software can do the rest in the computer, they think I am making fun of them. Until I show them how to do it and the final result. It’s something I always challenge people to do at my workshops.


Let’s take various frames of the same subject, here also at 16mm but in a vertical orientation, gives you the chance to do a bigger image and cover more space.

To do panoramas with absolute perfection you do need a stable tripod, even specific heads and/or tools like those from Novoflex that will align the successive images. The idea of having to buy all that and to have to understand difficult words like nodal point and parallax makes people forget that it can be done other ways too. Especially with the software we’ve available today.

The process is simple: you just have to practice a bit in order to turn/move you camera in a straight line, from left to right (it’s easier that way) and shoot a series of photos, always covering about 30 per cent of the space of the previous image, so the software knows what to join when you make the panorama. Here is how I do it.


Always take a reference picture to check exposure and also use as guide to the different series you shoot.

1. Take a Reference Shot

Start by taking a picture of the view you want to create a panorama from. It’s a reference shot that will show the beginning of the series created to make the panorama. If you make more than one series do a reference shot at the beginning of each so you know when each collection starts. It will be confusing otherwise.

To expose this picture, set the camera to manual so you keep the exposure constant in the series. Check if the light is right and remember that you should try to not get a big variation between the different frames, so your panorama will be easy to assemble if you do it in an arch that keeps the sun out. This will make for a simpler post-processing work.


2. Small Steps First

Start by doing small panoramas, with two or three pictures, Once you get used to it you can easily get panoramas made from 10 or more pictures. Remember to always define anchor points beforehand along the way, to keep the camera in a straight line, for horizontal panoramas.

When using the technique, if you’ve difficulty focusing the lens for each different image, you can pre-focus in a point in the horizon or an element you define as important to keep sharp, and then disable AF.


3. Close and Far Objects

If you’re shooting a panorama with important elements closer to you, you have to be careful that they don’t get distorted within the different views. It can be done but you need extra care turning the camera. Remember this when shooting. And reshoot the whole series trying to place important elements closer to you within a single frame to get them properly represented. Remember that the technique explained here is to make things simpler and doable without any specific gear.


A series of six pictures from all taken to create the panorama, are selected in Adobe Bridge and sent to Photoshop to be merged. Note the images are vertical.

4. Panoramas Done Vertically

When you think of a panorama, you think of placing the camera horizontally. You did in the previous reference shot, but now turn your camera vertically. Doing this you’ve more space on top and bottom of the frame, and that is important because the software tends to cut bits of those areas.

Let me explain one thing here: usually you’re told to not use wide angle lenses when shooting panorama sequences, because you get distortion on the corners that the software cannot manage properly. Although that is true, if you shoot vertically with a wide angle lens it will be safe to work even at a wide setting, because you’re using the central area of the lens and there’s no evident distortion visible that way.


5. Select the Best Images

Even if you shoot a series of 10 or 12 images you don’t need to use all of them to create a panorama. In Adobe Bridge or your editing program select those that better cover the view you want, and send them to Photoshop or whatever program you use to merge photos.

Once you do that the program tries to, automatically, merge the images in order to get a larger picture than you could get in a single shot. That is the beauty of it all is that you can get a photograph that looks more like the scene you remember.

Depending on the size of and number of images, if you use RAW or JPEG, and the power of your computer, you’ll have time for a coffee break or nap. But believe me, Photoshop does a fantastic job these days – since CS4 – compared to versions from some years ago. It even corrects tone differences in areas usually problematic, like the sky.


After stitching, the result looks like this. An image that has rounded corners you need to trim to get the final photo.

6. A Strangely Shaped Picture

The resulting panorama always shows corners that seem to have been cut with a pair of blunt scissors. It’s time to frame the central area of the image and throw away the rest. Using a wider angle and letting space around what is your main subject gives you, at this stage, more options in terms of framing.


The panorama gives you more than a single frame could show and lets you make bigger size prints.

7. Look Ma, a Big Panorama

The image above, with a final size of 8600×4865 instead or the original 5760×3840 pixels from the single frame from the camera, tells the whole story. I’ve an image created by mixing 6 frames shot vertically (check the Adobe Bridge image above).

Besides having covered more space, I also have more pixels to create a larger print if I want to. In fact, although the system is often associated with panoramas, it can be used when you need to have bigger images from small cameras.

Twelve years ago, when I bought my first EOS D30, with a 3.1 millions of pixels sensor, I would shoot static airplanes in two or three images, in order to get a final shot that would let me create bigger size prints. You can do the same today and it’s much, easier, with the tools available.


When you have elements that are close to the camera you need to take care not to distort them when you stitch the different frames. Done well, the result can be fantastic.

8. Software to Use

I use Adobe Photoshop to do panoramas and I hope Adobe Lightroom will have an option to do panoramas in a future version, but you don’t need to use a commercial program to do your own panoramas, if you don’t have one. Even Windows has a program that does panoramas, the Windows Live PhotoGallery. And users of Canon cameras receive a PhotoStitch program in the software pack sold with the cameras. I’ve used Canon’s software for years and it works fine to create panoramas.

On the free front you can try Hugin, or Image Composite Editor from Microsoft, Panorama Plus from Serif, or even Pos Panorama Pro. There are also some online solutions that let you upload your images but I would advise you to get a downloadable program and try this at home in your own time.

In fact, there are lots of options in terms of software, some better than others, all promising to help you reach a wider view with your photography. Why not try some of them? You might find a new path to follow in your photographic adventures.


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Are We Friends Yet?

Consider this a formal invite to send me a friend request. In this super socially connected world, many people would prefer to send a quick facebook message instead of an email. Well I invite you to "friend" me. If you have a question, or want to point out a cool story you think would be great as a front page headline story, shoot me a message. Also, everything that ends up on the front page, will always end up there as well.

Head here and send me a friend request.



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